Are You Ready to “Step Out” And Be a Publishers Clearing House Winner?
When our sweepstakes prize winners answer the door and see our PCH Prize Patrol standing there — with roses, balloons and a Big Check — they are always stunned. Although they might have dreamed of this happening for years, they are unprepared for the actual winning moment. There’s a typical body language that we see over and over again: the hands go up and the winners back away into the shadows as if to say, “WOW! I’m not quite ready for this!”
Of course we want our video-cameraman to capture the immediate reaction without delay and without artificial lighting. So we coax the winner out saying, “Would you step into the daylight please? We have some good news for you.” He or she quickly senses that this is “for real” and reacts obediently.
With that, we can never be sure of what will happen next. There could be tears, screams, leaps, hallelujahs, weak knees, hugs, and shrieks of laughter. Or maybe there’s a mute reaction – as if the shock and awe are simply too much to take in.
We always stay with the winner until the excitement of the winning moment calms down. Phone calls are made to loved ones far and near, and friends and neighbors quickly assemble to congratulate the lucky Publishers Clearing House winner. Without fail the visitors exclaim, “Well now I believe it! I’ve seen those commercials but never thought they were real!”
The video-taped winning moments have been the cornerstone of our TV advertising for over 20 years now. After showing so many PCH winners, I’m amazed and a bit disappointed that there are still skeptics out there!
I hope that YOU are not a skeptic but a believer and that you will not hesitate to enter the Publishers Clearing House Sweepstakes today — and every day. A click on this link to pch.com will get you started with an online sweepstakes entry.
PCH PRIZE PATROL