When the PCH Prize Patrol goes on the road to a surprise a cash prize winner, they usually stop at a local florist to buy a dozen roses before the big winning moment. From time to time in our PCH mailings and PCH online promotions, we tell folks about this, to give them a glimpse of what goes on behind the scenes.
Where do we get the names of the local florists? The information is all publicly available, and is collected and made available to us by a recognized list compiler.
Do we get permission from the businesses? We have a program in place to notify the florists ahead of time and give them a chance to opt out of the promotion if they do not wish to have the names of their businesses appear in the PCH promotions. Most local florists are not only willing to go along with the PCH promotions, but they are very excited to be part of the prize award action if the PCH Prize Patrol comes to their town for a surprise cash sweepstakes award.
How do we match the name of your local florist to you in our promotions? We program the computer to match the zip codes of the florists with the zip codes of PCH customers, so the geographically correct information can be automatically filled in on the promotions.
Will the PCH Prize Patrol stop at the local florist mentioned in our promotions if you win? The PCH Prize Patrol makes every practical attempt to go to the florist talked about in our promotions prior to prize awards. Usually it works out; but, sometimes the florist ends up being too far away from the actual winner’s location, or the florist is closed and we’re not able to use them, or some other glitch occurs. In any event, the PCH Prize Patrol finds a local florist to make a beautiful bouquet of roses to present to the PCH winner along with balloons, champagne and the Big Check, so the surprise winning moment will be memorable for the PCH cash sweepstakes winner.
We’ve heard from many prize winners that the bouquet of roses made their winning moment extra special, and we’ve heard from some entrants that they like to imagine what it would be like to be given the “royal treatment” with a huge bouquet of roses along with the Big Check, if they win the PCH cash sweepstakes.
Hoping to hear from you,
Executive Vice President