The other morning when I sat down with my bowl of steel cut oatmeal, sliced over-ripe banana and mug of freshly brewed French roast coffee, instead flipping on CNN for the latest headline news I flipped open a magazine. Piled atop a heap of mail on the kitchen counter, its red-framed cover with a black and white silhouette of a pregnant woman and a headline touting the first nine months’ influence on one’s eventual adult health caught my eye. Relishing in the nostalgic silence of an announcer-free breakfast, I embarked on my mission to speed-read the featured story, not really thinking about magazine values or any other values for that matter.
En route to destination page 51, I paused to read a thought-provoking article on the meaning of free speech under the First Amendment. Next, I shuddered through must-know facts about the recent bed bug epidemic. Shaking off that crawly feeling, I started turning again, only to encounter another “deep dive” detour at a report about the inspiring efforts of a female oceanographer to protect diverse undersea species and their ocean habitat.
Page after page of well-written articles about super-interesting topics, and I hadn’t even made it to the feature story yet! Upon arrival, page 51 didn’t disappoint, either. I was genuinely impressed by the amount of value in this magazine. I hadn’t read an issue of TIME magazine cover to cover in quite a while but right then and there I decided to get back in touch with my values.
The ever-present stream of news and information on television and online has many benefits, and I’m a big proponent of the easy access! On the other hand, the pure joy of reading well-written, in-depth exploration of topics like those found in this magazine is one of the magazine values that can’t be equaled on-screen. It’s a different kind of entertainment – probably stimulates a different part of the brain – maybe there’ll be an article about this in the next issue of TIME magazine.
Of course, if you’re looking to explore the entertainment value of magazines and other magazine values, there’s no place better known for magazine values than Publishers Clearing House. Why not try out a magazine subscription at pch.com?
Executive Vice President