As Christmas approaches I always remember the idea that some advertising colleagues thought would make a neat long-form commercial for Publishers Clearing House. It would parody the debates seen on “crossfire” talk shows and even the current spate of presidential candidate forums. It would feature me – as head of the Publishers Clearing House Prize Patrol arguing with Santa Claus as to who has the better job. The debate would go something like this:
Interviewer: In this chair we have Dave Sayer of the PCH Prize Patrol. And in the other chair we have someone who needs absolutely no introduction: Santa Claus himself. Hello to both of you and welcome to this special holiday edition of “Bloggers Want to Know.” Obviously, you both make the homes you visit happier places. But are there “downsides” to the job? Let me start with you, Santa.
Santa: Well, yes, there are months of hard work in advance of Christmas Eve – in the frigid North Pole! I have to read millions of pieces of mail with long lists of goodies that people want.
Dave: Actually Santa, we have something in common there. Millions of people want to win our sweepstakes, and the processing of all the entries is a big job – but worth it considering the joy that is evident in the winning moments you see on TV. Just imagine winning $10 Million!
Santa: Yes, I’ve seen those winner reactions on TV. Alas, I’m gone by Christmas morning when the gifts are opened, so I don’t see the reactions in person. Darn it! In some ways I’d rather have your job, Dave. You get to ride in a temperature-controlled Prize Patrol van rather than in an airborne, winter-chilled, open sleigh. And you make your entrance through a welcoming front door rather than through a cold, sooty chimney. Let’s face it: a chimney just doesn’t work for roses, balloons and a Big Check!
Dave: You’re right, Santa. And, we both have to carry BIG things for our jobs — a BIG CHECK for me and a BIG SACK for you! But it’s rare that our winner is a child squealing with delight. Sometimes I’d prefer that to a housewife in curlers who blubbers and collapses into my arms, even though that might make an entertaining winning moment on TV.
Santa: But Dave, you get to share Prize Patrol champagne with the lucky sweepstakes winners. More often I get cookies and cocoa that’s been cooling for hours – not that there’s anything wrong with that. And you don’t have to get all your deliveries done in one night!
Dave: True, Santa. PCH delivers prizes daily through our websites including Search & Win. Plus we give away lots of big cash prizes in person throughout the year.
Interviewer: We’ve got to wrap it up now, gentlemen. Do you have a closing comment, Dave?
Interviewer: Good advice Dave. And, Santa, I’ll let you have the last word.
Santa: All things considered, I’ll keep my job. Ho, ho, ho! I just want to wish everyone out there a blessed holiday season and a very Happy New Year!
Happy holidays from all of us at Publishers Clearing House, too!
PCH Prize Patrol Ambassador