You know a lot about the “public faces” of Publishers Clearing House, like our beloved Prize Patrol team–Dave Sayer, Todd Sloane and Danielle Lam. But what about the unsung heroes? The men and women who make things work behind the scenes. Aren’t you curious to know who’s making it all possible? Of course you are!
Today we meet up with Sal Tripi, who was promoted last year to the position of Assistant Vice President, Digital Operations and Compliance. In this role, Sal is all about consumer protection. He closely monitors the PCH brand online to ensure unscrupulous parties are not able to pass themselves off as PCH in the digital world.
Sal is very much involved in what he calls the “online ecosystem,” taking all the necessary measures to keep consumers safe. “Spam crosses lots of channels. We work with partners to monitor fraudulent email and find fraudulent sites, which we then get shut down,” says Sal. He works to create and implement authentification filters, which ensure that a number of varying factors align before an email is deemed authentic. Sal says it’s his mission to, “separate us from the bad guys.” So you have Sal to thank for getting less junk mail from pesky PCH imposters in your email inbox!
Sal’s been with Publishers Clearing House for more than eighteen years. He started his career in the PCH document processing facility, entering and processing orders. From there, he bounced around for years, from payment processing to merchandise fulfillment to continuity–then back again into merchandise planning. “No one wanted me!” he jokes.
About seven years ago, Sal got involved in the online world at PCH, and that’s where he’s stayed, helping to grow what started as a fairly small business into what it has become today–and always watching out for the consumer, respecting the consumer’s desire for receiving appropriate content and ensuring they not get bombarded by things they don’t want.
Sal is passionate about the direct marketing industry and is a Board Member of the Online Trust Association. He also sits on the Ethics Committee for the Direct Marketing Association. By keeping consumers safe and protected, he helps us bring you the best PCH online experience possible. Sure, he may have joked that no one wanted him, but all joking aside, we couldn’t get by without him. And thank goodness we don’t have to.
If Sal could win a PCH prize (which he can’t because he is a PCH employee…but we like to dream), what would he do with the money? “Not sure,” he said. “One thing I know that I would not do is retire. I love this job and want to continue to do it for a long, long time.” Whew! What a relief.
Thanks for watching out for us, Sal!
PCH Online Creative