Sneak A Peek At PCH’s Innovative Product Promotion Showcase!

Pssst! Can you keep a “secret”? Just recently, PCH presented an exclusive, employee-only showcase featuring the company’s most innovative product promotions of 2012, and you’ve got to hear the details!

But before I spill the beans, I have to ask… Did you buy anything from PCH this year? If so, you probably wondered how our already fabulous products could look even better — but they did!

I mean, the jewelry was sparkling, the cookware was shimmering, and the food was so tempting you could almost eat it off the printed page or computer screen! Well that was no accident. In fact, there were some very cool techniques used to make all of the items look and sound as good on paper and online as they do in real life — and EVERYTHING WAS REVEALED in this innovative product promotion showcase.

So, here’s the scoop:

Special Photography. Unique camera angles and dramatic lighting can accentuate an item’s character, while unusual props add interest. Jewelry, for example, was photographed this year with everything from rolled-up ribbons to pieces of driftwood. And in one case, a necklace was draped over the side of a beautiful vase.

Digital Magic. Did you know… With just a few computer clicks, you can drop a bottle of body lotion into a pool of water, shine a lantern into a starry night sky, or park a 1:18 scale die-cast replica truck in front of a charming farmhouse. It’s finishing touches like these that set the mood for PCH merchandise in 2012 by illustrating the functions, features, and realism of each item.

Lovable Spokespersons. Nothing sells a product like the testimonial of somebody who’s used it! That’s why PCH has Dorothy Stevens (PCH Food Stylist),  Kate Everett (Product Director), and Maryann Hart (Associate Creative Director) to try things out. They only recommended their favorite products this year, from pots and pans to stunning jewelry, and they happen to be genuinely nice people (I actually know them!).

Clever Writing. It’s not enough just to list features. You have to paint a vivid picture that helps customers imagine themselves enjoying the merchandise. And the right words can make all the difference! Take PCH’s gourmet treats, for example. Their descriptions were all about the joy of escape:

“Drift Away in Chocolate Bliss” (English Toffee Caramels)
“Taste Pure Luxury” (Chocolate-Covered Cherry Cordials)
“A Sweet Stroll Down Memory Lane” (Boardwalk Crunch)

Well, there you have it. A lot of work went into keeping PCH merchandise fresh, interesting and exciting in 2012. Thankfully, the response from loyal customers has been awesome (even though they didn’t have to buy to enter our sweepstakes)! But don’t take my word for it. Sign up to get FREE PCH bulletins at pch.com  and see the merchandise for yourself! Or you can start shopping right now by clicking here!

Now you might be wondering… “who are you and how do you know all of this?” The truth is, I’m a spy working on the inside under an assumed name and — (just kidding!!!). I’m actually one of the writers fortunate enough to have brainstormed some of these exciting techniques. And I’m looking forward to working on even more thrilling offers in 2013!

Stay tuned! The best is yet to come…

Fred P.
PCH Creative

P.S. I’m really curious… did you order from PCH in 2012? Comment below and let us know how you enjoyed the experience.

 


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Showing 22 Comments
Kanika Loeung said...

Yes, I did ordered some from PCH online. I love to use it.
Happy holiday to everyone!

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allen choy said...

I purchased some things from your sponsors…Bethea, Norah….I’m sure it comes back around though…:)

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Catherine Frye said...

Yes, I have purchased a lot of items from PCH, but I have to slow down some because my bank account is getting empty, lol!

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WOODS DINA said...

YES…I HAVE PURCHASED MERCHANDISE FROM PCH THIS YEAR,ANGELS THAT SIT ON A TABLE ON MY ENCLOSED BACK PORCH, A GARDEN TOOL AND A MAGAZINE SUBSCRIPTION.THE ANGELS ARE BEAUTIFUL AND MAKE A NICE ADDITION TO MY ANGEL THEME PORCH. THE MAGAZINE HAS A LOT OF GREAT MONEY SAVING TIPS……I NEED ALL THE HELP I CAN GET.

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Les said...

I’m sorry to say that this year I was unable to buy. I am just trying to stay in my home and taking care of my mom and sister. So, I thought paying the bills were best even before our food bill. Maybe next year when I can get out of this unemployment trap. Soon

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Diana Hanlon said...

Yes I have orders so many things, but the funny part is when I order the pillow my mailman was enjoying it in his mailtruck he didn’t want to give it to me he was very comfortbull and cuddle up with it silly mailman.

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julia justice said...

hi pch yes i did orderd from p.c.h. online this year. our family to your family would like to wish you all a very happy. holiday and a very good newyear. sincerely.julia justice. the time.6:01 to day. 12/21/12.

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Michaela G. said...

Thank you Fred P., PCH Creative for that inspiring letter to all of us about the merchandise that you have a PCH.

I think you all had a lot a fun at the “innovative product promotions of 2012″ seeing the jewelry, cookware, food and all the other fun things you put on your website. I really love it all!!!

And, YES, YES, YES, I have bought quite a bit from PCH actually during the time my father passed away this year. I really did not feel like going out so I went shopping on your website and I think I would purchase, one thing more then once. Oh well, It was great marketing skill’s on the PCH part. I will say this, I love watching the video of the girls selling the product and showing how to use it, It is a lot of fun!!! So, that is what got me to purchase most of the products I saw at the PCH website!!!

Just wanted to wish every one at PCH a very Happy Holiday!!! And please STAY SAFE!!!

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Pamela Brinks said...

Best Wishes to All for a very Happy Christmas and Happiness throughout the New Year!

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Kanika Loeung said...

I love it!

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Joesphine Hopkins said...

I have 7 to 8 differnt idems that I orderd and did enjoy them.I oder thru the Pch mail oders and not online.

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Anita Bizzell said...

I purchased the blood pressure monitor for my wrist. Although a doctor said the ones that go on the upper arm are better I find the item I purchased is accurate and works just fine when I compare the two. I have both. Besides, I absolutely hate the way the upper arm wrap seem to squeeze the life out of your arm several times before it gives a reading.

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Delayne Perry said...

Yes, I ordered… and … I love the 3D images! Yep, the magic of technology~! gotta love it… Great improvement on the ads!PCH keeps on keeping on!
Merry Christmas!

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Cynthia J Candelaria said...

“Buy purchasing an item does not increase your chances of winning.” Why then does entry confirmation and PCH assigned number validation immediately lead you to purchasing an item? Why is an entry PCH # validation posted on the item you’ve ordered sent to you at the billing address noted on your account? —-When that timely payment in FULL is sent back to PCH, then you’re in the drawing and not until then.
Thats all fine with me and well worth the chance of winning a PCH Superprize!

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Tammy Hector said...

i am in it to win it

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Ernell Ross said...

Ernell Ross

Put Replica Truck In Front Of
My House!

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Brenda Gibson said...

The toco bowl looks really handy, the display looks great, and the chocolate biss, chocolate covered cherry cordial, boardwalk crunch made me hungry it sounds so good. Just like that Bar-B-Q I read about for a treat. Mmmmmm
Keep up the great job. Have a great day.

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Michaela G. said...

Thanks for asking this great question Fred,

I have purchase a lot of things from PCH through out the years. But one of the things I would repurchase would be the pillows for my bed. They are wonderful and we love them.

But I will say I love all the things I purchase and I all ways ask my self before I purchase it “do I need it “ or “do I want it.” I only purchase stuff we can use from PCH, so the answer is “do I need it “ and will I love it and the answer is YES!!!

So thanks again and take care!!!

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