Get To Know PCH’s Executive Vice President, Deborah Holland!

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Hey PCH Fans!

I want to take this opportunity to introduce you to a very special person in the Publishers Clearing House family: PCH’s Executive Vice President, Deborah Holland! Deborah has been working with PCH for an inspiring 34 years, giving her a front row seat to watch the company change and improve before her very eyes. It has been her life’s work, with the help of her colleagues, to transform Publishers Clearing House from a single channel, single product line direct marketer to a multi-channel provider of digital play and win entertainmentand marketer of consumer products. Recently, we were lucky enough to ask Deborah some questions about her time at PCH, and I can’t wait to share her answers with all of you.

Question: What is a typical day like for you as Executive Vice President?

Deborah: Each day starts off with checking emails and posting on my Deborah Holland Fan Page on Facebook . I love to hear from fans, they brighten my day! Next, I plan out the day to accomplish what needs to be done: go to meetings, review reports, make progress on various projects. Throughout the day, people come to my office to discuss issues, ask my opinion on open items, and ask for ideas on solving problems and ask for approvals. I attend A LOT of meetings, so sometimes it’s challenging to find blocks of uninterrupted time to work on reports or creative projects. Often, I stay long after 5 pm to complete my work when it’s “quiet”. Before leaving the office each evening, I check the next day’s calendar to make sure I’ll be prepared for whatever’s coming up on tomorrow’s schedule.

Question: I see you’ve been at PCH for 34 years, can you describe how the company has grown and adapted since you first started?

Deborah: The biggest change has been technology and all it has enabled us to do.  Thirty-four years ago we did not have personal computers, email or voice-mail.  Memos and reports had to be typed and mailed or hand-delivered.  Phones were answered by secretaries and messages written on “While You Were Out” slips.  PCH sent out promotional mailings and that was our primary method of contact with customers.  The communication was slower because it was limited by the speed of the mail.  Today, everything’s faster and more immediate with computers.  We can offer lots of winning opportunities online and people can win instantly.  Through social media channels like Facebook, blogs and Twitter, we can have virtual conversations with our customers and receive instant feedback. The PCH promotions and winning opportunities have always been entertaining, but with today’s technology we can offer so much more variety with our network of online play and win sites. Also, customers can “get to know” us better by interacting with us in social media.

Question: In your view, what are some of the most important milestones that the company has experienced?

Deborah:

-The beginning of TV advertising

-The founding of the Prize Patrol to surprise winners in person at their doorstep

-The awarding of our first $10 Million prize

-The introduction of merchandise in addition to magazines

-The advent of the Internet and PCH online communications

-The awarding of our first “Win For Life” prize and our first “Win “Forever” prize

Question: PCH certainly is an exciting company to be a part of. What have been some of your most memorable moments here?

Deborah: One of my most memorable moments was checking to see if the matching winning number was returned for our first $10 Million Special Early Look Prize Event.  My hands were shaking as I went into the vault with the Director of Contests to look at the list of valid, returned entries to see if one with the matching number was returned. I could barely believe my eyes when I saw that it was returned! We were jumping up and down with joy because it was a history-making moment for us and a life-changing moment for one very lucky new winner!

Question: When PCH acquired Blingo/PCHSearch&Win a few years ago, did you expect for it to experience the growth that it has?

Deborah: We all believed in the concept — that consumers would welcome a chance to win a prize every time they search online — and we knew that our PCH Fans are super-enthusiastic about taking advantage of every chance to win, so we figured that it would be successful. We are pleased how quickly it has gained in popularity.

Question: What do you like best about PCHSearch&Win?

Deborah: I like how easy it is to search for anything I need to find online. I can type in an entire sentence, like: “How to do a screen capture on my iPhone?” and reliable results will pop up at once. I use it for shopping, too. Just the other day I searched for “costumes fascinator hats” because a friend of mine is looking to wear a fascinator hat for an upcoming event, and I discovered a terrific website that sells all different kinds of cute fascinators for very reasonable prices.

Question: What do you think of their mascot, Edwin the Owl?

Deborah: I think Edwin is an adorable genius! In addition to being very cute, he gives great tips on how to search properly and what people can search for. He makes me smile when he dresses up in costumes for the holidays and changes of season.  If Edwin were real, I’d give him a big hug!

Question: What do you enjoy the most about PCH’s blogs?

Deborah: I like having the opportunity to share what it’s like behind the scenes with our blog readers.  When people meet me they always ask things like what it’s like to work at Publishers Clearing House and how does the sweepstakes work and have I met any winners. The blogs give us a chance to talk about all of these things and so much more. What’s even better is we get to hear feedback immediately from our readers, so we know if they were interested in our stories and what else they would like to hear about in the future. Our customers are so supportive and responsive, it makes us happy to talk to them.

Question: What hobbies and interests do you enjoy when you’re away from the office?

Deborah: I enjoy activities related to fitness and music. I’m an avid runner and I also love rock scrambling and paddle boarding. I sing in my church choir and I play the flute.

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Question: Just for fun, what would you do if you won a PCH SuperPrize?

Deborah: Well, even though everyone knows PCH employees are not eligible to enter or win the PCH Sweepstakes, that doesn’t mean we can’t dream about it sometimes, right? If I won a huge SuperPrize from PCH, I would definitely travel more often and to more exotic places. I would also put away money for my children and donate money to my favorite charities, including the establishment of an endowment to fund future outreach for my church. One thing I would NOT do is quit my job. After working for 34 years at PCH, you might guess that I enjoy it! I would probably take more time off, but I would not give it up altogether, it’s too much a part of me.

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Question: Is there anything else you’d like to add?

Deborah: It’s so much fun to think up new ideas for contests, prizes and promotions that will delight our customers … then get to watch the reactions of the lucky winners! I feel “lucky” have a job like that!

There you have it folks! We hope you enjoyed this first-hand look at PCH’s Executive Vice President, Deborah Holland! And remember, you can stay updated on what Deborah is up to on her very own Deborah Holland Fan Page on Facebook!

Thanks for reading!

Christa P.
Creative Intern

Other Blogs You May Like:

Deborah Holland Receives Hall Of Fame Award from DMA of Long Island


33 thoughts on “Get To Know PCH’s Executive Vice President, Deborah Holland!”

  1. Hi Deborah Holland, how are you doing? Yes I want to win $10,000.00 every week for life double $5,000.00 Gwy. No. 4900 on Nov. 25th. My Claim is no. 44-03 and $1,000,000.00 Gwy. No. 3577 and my Claim no. is 39-004. Please Deborah Holland help to win and is make me wish luck.

  2. Michael Basdeo says:

    Please enter me in the $10000 a week sweepstakes.
    Michael

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