PCH Wow: Winning Exclamations
If there is a near-universal verbal reaction to a surprise visit from the PCH Prize Patrol it would have to be “Oh my …!” It seems like many Publishers Clearing House winners utter those words as they open their doors and see us standing there -- with giant bouquets of balloons and roses and (ta dah!) the Big Check! For these winners of the PCH Sweepstakes, there’s no question that this is “the real thing” -- because they have seen sweepstakes winning moments in our TV commercials for years; they recognize our smiling faces; they note our official blue blazers with PCH Prize Patrol insignia; they see our cameraman and local reporters standing there and know for sure that this is no hoax.
Another common reaction of our cash sweepstakes winners is, “I don’t believe this!” or “Are you kidding me?” They have dreamed for years about a PCH winning moment occurring on their doorsteps, but they doubted that it would ever happen to them personally.
Some Publishers Clearing House winners say nothing. They are too stunned to utter a single word and stare mutely at us and the videocamera.
A few say something that would not be suitable in a TV commercial – either because it’s an expletive that would offend many viewers or because it’s an expression that has a clear meaning only to natives of that locale. For instance:
• A man in Arkansas said, “Holy !#*!@!!!” – and that wound up on the cutting room floor.
• A man in rural Texas exclaimed, “Well shut up!” When he said this in response to our Big Check presentation, we thought he sounded ungrateful; so we nixed it as a TV sound-bite. (Later we learned that it’s a common expression in those parts – meaning something akin to “Well I’ll be darned.” Still, we didn’t want to put a sub-title in our commercial.)
• A Massachusetts woman said repeatedly, “No sir; no sir!” We thought that sounded like she was refusing our Million Dollar SuperPrize generosity. Instead we used a dramatic shot of her falling in tears to the ground.
• Sometimes our contests offer bonus prizes to contest giveaway winners if they say an instructed line when the PCH Prize Patrol arrives, for instance: “Now I know it’s real!!” That’s a winning exclamation and an effective TV sound-bite to motivate the remaining skeptics out there.
We think our new PCH Wow SuperPrize offered at pchwow.com is about to change all this. A winner of a fabulous $100,000 A Week For A Year is bound to say, “Wow!”
What do you think you would say if you won a PCH Wow SuperPrize? Of course, you can’t win if you don’t enter the sweepstakes at pchwow.com. So, do it now!
Good luck!
Dave Sayer Executive Director PCH PRIZE PATROL