Have you ever wondered if Publishers Clearing House’s TV ads are the REAL thing? I’m here to tell you they ARE!
I’m reading a newly published book entitled “Truth in Advertising.” With a title like that you might expect its content to be somewhat business-like and academic. But this is a novel, and so far – with the exception of some ongoing family drama – it’s pretty funny and laugh-out-loud hilarious in spots. The “hero,” an ad agency copywriter, has to create a TV campaign for a revolutionary disposable diaper. Even more than AMC’s “Mad Men” this book reminds me of my years with New York advertising agencies and how seriously my colleagues and I had to brainstorm about deodorants, iced tea, toilet paper, paper towels, complexion-enhancing light-bulbs and toaster pastries. Gosh, we felt the weight of the world on our shoulders.
And then I joined Publishers Clearing House. At last — more than with any of those products mentioned above — I was involved with something that could really change someone’s life:
I mean, a sweepstakes prize that pays out millions of dollars can do a lot more for a person than a roll of toilet paper, no matter how many plies it has or how artsy its embossed designs.
Take for instance a prize that pays $5,000 a week for life – like Doris Gray won. Or the $5,000 a week “Forever” prize won by Michael Miller and John Wylie. Or $7,000 a week for life – our current SuperPrize. That’s something an ad man can really get excited about. But the great thing is: we don’t have to come up with fancy words or special effects for our commercials; we just let our “products” (our sweepstakes prizes) speak for themselves — through their very satisfied recipients, the actual winners and their “winning moments.”
Believe me, this is truthful advertising. No pre-notifications, no advance warnings, no rehearsals, no re-takes, no assistance with wardrobe, make-up or hair. What you see on TV is “the real thing,” captured by our video-cameraman “as it happens.” The PCH Prize Patrol drives up in its famous van, jumps out with balloons, roses and the Big Check, knocks on the door of that savvy person who took advantage of opportunities to win, and announces “You are a winner in the Publishers Clearing House Sweepstakes!” Then you see the winner’s reaction: stunned, shocked, shaky, sometimes slobbering.
It’s been our pleasure and privilege to surprise nearly a thousand PCH winners “in person” over the last 25 years, and we have “millions to go.” Here’s hoping you have the good sense to enter the Publishers Clearing House Sweepstakes every day at pch.com. Who knows? You could be the next person to experience just how truthful our TV commercials are!
Wishing you the best of luck.
Prize Patrol Ambassador
P.S. Do you find any of the games at PCHGames hard or confusing? That’s the question we’re asking on today’s Play&Win blog, and we want your answers! We’ll be providing helpful tips and tricks for playing the games you tell us about so let us know!
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Watch For Our Brand-New PCH “Set For Life” TV Commercials!