Publishers Clearing House Logo Gets A New Look

The Publishers Clearing House logo has been updated in recognition of the company’s evolution from a traditional direct marketer to a multi-channel marketer.

 

The Publishers Clearing House logo has been updated in recognition of the company’s evolution from a traditional direct marketer to a multi-channel marketer offering a growing variety of winning opportunities, games and value-based offers online in addition to its classic by-mail sweepstakes promotions.

The original Publishers Clearing House logo that traveled to tens of millions of mailboxes on the front of big sweepstakes envelopes for nearly 30 years was first introduced in 1982.  Its unique “House-elope” design was developed to incorporate the “house” in the company name along with the symbol of an envelope, the primary mode of communication for the by-mail sweepstakes giant.  Today, as a multi-channel marketer and provider of play and win content, Publishers Clearing House communicates increasingly more often via email, online interaction and social media.  So, the PCH logo has been given a “facelift” to contemporize its look.

The updated version strikes a balance between refreshment and familiarity.  Its outer corners have been rounded to reflect the more “relaxed” style of online and social media correspondence; but, the basic shape is still easily recognizable.  The abbreviation “PCH” has been given prominent positioning because this is how the company’s name is expressed online.  A modern, sans-serif font has been added along with bright color in recognition of today’s colorful world with color photocopying and colorful digital experiences.  On the new business cards and letterhead, there’s a playful, tilted watermark of the logo in keeping with PCH’s increased focus on the development of online play and win opportunities, full of motion and animation.

The new Publishers Clearing House logo is being rolled out in all company communications across all channels, so watch for the new, contemporized look to appear.

As we celebrate our growth and evolution with these design changes, remember our dedication to delighting, inspiring and entertaining our customers, fans and followers is still a cornerstone of our business!

Please let us know if you like the new look of the PCH logo!

Sincerely,

Deborah Holland

Executive Vice President

PCH Publishers Clearing House

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Comments

  1. GREETINGS FROM CLIFFORD FARLEY ,
    THIS IS SEPTEMBER AND I AM HAVING GREAT PROBLEMS WITH PCH ,LOGO DOES NOT DOWNLOAD ?
    WENT TO HELP AND GOT INSULT AS THEY WANT ME TO PAY ( ANSWER.COM )_AFTER BEING WITH PCH SINCE SHERWOOD KIRBY AND JOHHY CARSON SHOW ED MC MANN LETTER SINCE 1970S , DIGITAL NOW ABOUT 11 YEARS AND SCORE OF APPROXIMATLY 111,000,000 ? I AM DUTCH45@OUTLOOK.COM AND IMPOSSBLE TO EVEN CALL IN AS I TRIED 8 TIMES WITH HOLDING UP TO A HALF HOUR .THIS PHONE IS LG SMART LG STYLO 4 PHONE AND THE BAR SMALLEST DOT .ONLY FOR SIGNAL SO FOR THE LAST 4 YEARS I MUST GO OUTSIDE TO EVEN ATTEMPT TO PLAY AND LOOSE SOMETINES TO POOR SIGNAL . I THINK I HAVE BEEN FAILTHFUL FOR MANY YEARS BUT TO NO AVAIL ? ALSOTRYING TO CALL THE PCH NUMBER TO GET SMALL BILL STRAIGTENED OUT BUT WAIT SO LONG THAST WIFI CUTS ME OFF AND EXPLIANS I WAITED TO LONG ? SO I ASK YOU DEBORAH ,WHATS THE INCENTIVE AND CANNOT GET TO TECHNICION TO HELP NOR BILLING AS THEY DID NOT SEND PROPER BILL AS THEY ASKED FOR ALL THE PAYMENT AT ONCE AND NO AS AGREED 3 PAMENTS ? PLEASE TELL ME YOU CAN HELP THIS 75 YEAR OLD RETIREE AS I AM SORRY TO WRITE YOU DIRECT ..
    DUTCH45@OUTLOOK.COM

    1. I have been playing the contest for a long time and I would like to continue if could just get my pch clearinghouse app back .

      1. Hi Vonzella, Thanks for your interest in the PCH App. Unfortunately, the PCH App is currently unavailable in the App Store but can be enjoyed on Android. In addition to Android, consumers can access PCH content at any time at pch.com. We are working on this issue now and hope to be back in the App store before too much longer.

        Google Play Store (Gmail account required): https://play.google.com/store/apps/details?id=pch.apps.pchsweeps&hl=en

    1. Hi Ken, thank you for contacting PCH. In order for us to assist you with your question we will need a bit more information. We kindly ask that you contact us by phone at your convenience. Our customer service representatives may be reached at 1-800-566-4724 between 8:30 am to 11:00 pm EST, Monday through Friday & Saturday 8:30 am to 5:00 pm EST. We look forward to hearing from you.