Breaking News: PCH Sweeps Takes to Video to Encourage Entries

New Video Concepts Keep Fans Engaged and Excited About Entering the PCH Sweeps

More and more, PCH is using video to let fans and friends know about the great contests and sweepstakes – like the guaranteed-to-be-awarded $5,000 A Week for Life SuperPrize – through informative, and often humorous, videos. One of the formats used is “breaking news.”

What’s the big deal about “breaking news”? The truth is, the digital/video age and 24-hour news cycle means people oftentimes are focused on what’s happening NOW – What’s the news at this moment? What’s trending? What’s breaking?

And what’s today’s breaking news? See for yourself with one of PCH’s newest “Breaking News” videos:

“Breaking News” is effective because it communicates a current event – in this case, a millionaire-making giveaway from PCH – about which people should know. It’s a news-you-can-use style of getting the most important information right in the hands of PCH fans so they can act right away.

PCH will continue to debut new videos throughout the year spotlighting things like giveaways, promotions, and of course, plenty of PCH winners.

Let us know what you think about the “Breaking News” and other recent videos from PCH in the comments. Until next time, keep entering because your winning moment could just become part of our next video!

Russell S.
PCH Creative

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