What are AI Scams and How To Not Fall For Them?

Last Updated: July 15, 2024
Spotting an AI Scam

AI scams pose a growing threat in the digital age, leveraging advanced technology to deceive individuals. These scams, such as AI phone scams, AI video deep fake schemes, and AI kidnapping scams, are becoming increasingly sophisticated, making them difficult to spot and avoid. 

AI phone scams often involve scammers using voice cloning technology to impersonate trusted individuals, convincing victims to reveal sensitive information or transfer money. Similarly, AI video deep fake scams manipulate audio and video content to create convincing yet falsified portrayals of individuals, leading to misinformation and potential financial loss. 

AI kidnapping scams take deception to a new level, where fraudsters use AI-generated voices to fake the kidnapping of a loved one, demanding ransom for their release.

Understanding these AI scams and how they operate is crucial for protecting yourself and your loved ones. 

Publishers Clearing House (PCH) stands as a trusted free-to-play, chance-to-win source for legitimate opportunities to win money. By raising awareness about AI scams and promoting safe practices, PCH contributes to helping individuals navigate the digital landscape securely. 

This article aims to shed light on these emerging threats, offering practical advice to help you stay safe in an ever-evolving digital landscape. 

Learn how to identify and avoid common AI scams, and ensure your online interactions remain safe and trustworthy.

What Are AI Scams, Anyway?

AI scams, also known as artificial intelligence scams, are ways that scammers use advanced AI technology to trick or cheat people. These scams are more sophisticated than traditional ones, making them harder to spot.

Using AI, scammers can create very realistic fake content, like deepfake videos or cloned voices, that look and sound genuine. They can also send out phishing emails automatically or manipulate data to fool people. This technology allows them to run scams quickly and on a large scale, targeting many people at once.

AI scams are risky because they can cause big financial losses, damage reputations, and harm people’s mental health. 

Additionally, the ease of access to AI tools means that even people without technical skills can carry out these scams, making fraud more common.

To protect against these scams, businesses need to use advanced fraud prevention measures that can keep up with the evolving tactics of AI scammers.

Common AI Scams and Tips to Avoid Them

AI scams come in many guises, each posing its own set of risks. Here are some of the most prevalent AI scams and practical tips to steer clear of them:

  1.   Voice Cloning AI Scam

Voice cloning AI scams are orchestrated by replicating an individual’s voice using advanced AI technology to impersonate them. Perpetrators leverage this tactic to trick victims into believing they are communicating with a trusted person, such as a family member or friend.

To shield yourself from falling victim to such scams, it’s crucial to verify the caller’s identity. Directly speaking to the supposed caller or reaching out to other family members for confirmation can help confirm authenticity.

  1.             AI-generated ‘Deepfake’ Scams

Deepfake scams involve manipulating audio or video content through AI algorithms to create convincing yet falsified portrayals of individuals. These deceptive videos are employed to disseminate false information or deceive unsuspecting individuals.

To defend against deepfake scams, remain vigilant for inconsistencies or anomalies in the content. Scrutinizing the source’s authenticity and verifying the information’s legitimacy can help thwart deception attempts.

  1.   AI ‘Romance’ Scams

AI romance scams are perpetrated by fraudsters who impersonate potential romantic partners using AI-generated personas to establish relationships with victims. These scammers employ various tactics to cultivate trust and manipulate individuals emotionally, ultimately exploiting them for financial gain.

Exercise caution when interacting with individuals online to safeguard yourself against AI romance scams. Refrain from divulging personal or financial information to strangers and remain skeptical of overly affectionate or suspicious behavior.

  1.             Avoiding Phone Calls and Social Media Scams

Imposter Scammers posing as PCH representatives use phone calls and social media to request personal information or money. Imposter Scammers often create a sense of urgency, pressuring you to act quickly without verifying the information.

Avoid falling for these imposter scams by recognizing unsolicited contact, requests for money or gift cards (PCH never asks for payment), and urgency. Verify any claims by contacting PCH directly through their official channels and cross-checking information. 

AI Scam Prevention Tips

Here are some simple tips to help you avoid AI scams and protect yourself online:

  • Stay cautious: Be wary if you get unexpected phone calls asking for personal information or pressuring you. It’s better to be safe than sorry.
  • Confirm caller identity: If someone claims to be from a company or organization, call the official number on their website to make sure it’s legit.
  • Watch out for suspicious links: Before clicking on any links, hover your mouse over them to check the URL. Scammers often use fake websites to steal your information.
  • Use strong passwords: Make sure your passwords are unique for each account and hard to guess. Consider using a password manager to keep them safe.
  • Keep your software updated: Regularly update your software to protect against the latest security threats. It’s an easy but effective way to stay safe online.
  • Use two-factor authentication (2FA): Enabling 2FA whenever possible adds an extra layer of security to your accounts. This makes it harder for scammers to hack into them.

By following these tips, you can stay one step ahead of AI scams and enjoy a safer online experience. 

How to Report AI Scams

If you encounter or suspect an AI scam, it is imperative to take prompt action to report the incident and prevent further harm. 

By reporting AI scams to the appropriate authorities, individuals can contribute to enforcing legal measures and protecting others from falling victim to similar fraudulent activities. The following are steps you can take to report AI scams effectively:

Contact Local Law Enforcement

Begin by contacting your local law enforcement agency to report the scam and provide any relevant information or evidence you may have.

File a Complaint with the FTC

Individuals can file a complaint with the Federal Trade Commission (FTC) through its online portal or by calling the FTC Consumer Response Center at 1-877-FTC-HELP (1-877-382-4357). 

The FTC is the primary federal agency responsible for protecting consumers against deceptive and unfair practices, including AI scams.

Document Details of the Scam

Be sure to document all relevant details of the scam, including the nature of the fraudulent activity, the individuals involved, and any communication or transactions that occurred.

Report to Relevant Platforms

If the scam occurred on a specific online platform or social media site, consider reporting the incident to the platform’s administrators or customer support team. 

Many platforms have policies to address fraudulent activities and may take action to remove the offending content or suspend the perpetrators’ accounts.

By reporting AI scams, individuals can play a crucial role in combating fraudulent activities and protecting themselves and others from exploitation.

How to Stay Safe and Tech-Savvy

In today’s digital world, AI scams pose a serious threat. They use advanced technology to trick people and cause harm. Whether it’s voice cloning, deepfake videos, or fake romances created by AI, these scams can lead to financial loss, privacy breaches, and emotional distress. But there are ways to protect yourself.

By staying aware and taking action, you can reduce the risks of falling victim to AI scams. Verify the identity of callers, check digital content for signs of tampering, and report anything suspicious to the authorities. With these steps, you can defend yourself against the dangers of AI scams.

As you navigate the digital landscape, remember to stay informed and alert. To learn more about staying safe online and how to spot imposter or sweepstakes scams, visit PCH’s Fraud Protection Page.

With decades of experience and a commitment to honesty, PCH provides a reliable online rewards and promotions platform.

To report incidents of imposter scams that you believe are pretending to be associated with Publishers Clearing House, visit: https://pch.custhelp.com/app/report_scam