Truth in Advertising – Prize Patrol Style
Turn on your TV and I can promise you that you’ll see commercial after commercial showing a well-dressed person deliriously happy – because he or she used the right deodorant, ate the healthiest breakfast, drank the bubbliest soft drink, took the “approved” cold medicine, wore the sexiest bathing suit, drove the snazziest new car, and on and on. You get the idea.
With a lifetime career in advertising, I can tell you that virtually all of those “happy” people you see are paid actors or models who smiled for the camera, recited their lines, collected a pay check and went home to their routine (possibly less happy) lives.
But there is one TV ad campaign that puts the spotlight on people who are deliriously happy – and there’s absolutely no professional acting or rehearsing or staging involved. I mean, they are happy! Can you guess what commercials I’m talking about? Bingo! You are right: it’s the Publishers Clearing House TV spots that capture the actual “winning moment” — when our Prize Patrol knocks on some lucky person’s door, hands them roses, balloons and – ta dah! – a Big Check worth thousands, even millions of dollars! The folks you see are not actors or models; they have not been auditioned or given screen tests; they have not memorized scripts or been helped by teleprompters; they have not been made-up or coiffed or wardrobed. True, we might ask them to step outside into the daylight so we can better videotape their shocked, ecstatic and emotional reaction; but other than that they receive no direction at all. (By the way, the Prize Patrol’ers you see are not actors either. We are just ordinary, hard-working PCH’ers).
We believe that the unembellished naturalness of the winners really comes through on the TV screen, and that’s the reason viewers say to themselves, “Wow! Look at her, look at him. They are real people – just like me. If they can win, I can win! I could surely use a Big Check like that, so I’m gonna enter right away.”
We have been running our iconic Prize Patrol “winning moment” TV spots since 1988, so I’m sure you’ve seen them — with Danielle, Todd and me “knocking the socks off” hundreds of Publishers Clearing House Sweepstakes winners. How would you like to join our huge and growing family of winners?
Remember, our $7,000.00 A Week For Life Special Early Look Prize Event is just around the corner. It’s easy to enter for your chance to become SET FOR LIFE – so easy we recommend you do it every day for more chances to win.
Most truthfully yours,
Dave Sayer
PCH Prize Patrol Ambassador
