Our recent TV campaign showed dozens of sweepstakes “winning moments” culled from our vast archives of videotaped Prize Patrol visits to winners’ doors. Some of my friends complained to me that they really didn’t see me; they only saw the back of my head. “Why didn’t they show your face, Dave?” they asked, referring — […]
Why do people love to collect sports memorabilia? Is it because sports collectibles are seen as an investment or do they hold another important value? Just a few days ago, I was taking a tour of Publishers Clearing House and had the privilege of seeing the collection of sports memorabilia that hangs on the walls […]
Imagine for a moment that you’re just sitting at home, thinking about your kids’ college tuition, the electric bill, the water bill, the mortgage, the lease on your car and the various other bills you’re expecting. All of a sudden, the doorbell rings… you take the time out of your busy thoughts to answer it, […]
On a recent PCH Prize Patrol trip in Southwest Michigan, we made someone other than our winner very excited! My partner Jack and I pulled the Prize Patrol van into a liquor store parking lot so we could pick up some last-minute champagne for the winner we were about to surprise. (Buying locally not only […]
Recently, my colleague Frank and I attended an Online Marketing Summit (OMS) in San Diego. Our mission was to learn more about social media, such as blogging, Facebook, MySpace and Twitter, to be able to better serve YOU, our loyal followers, customers, entrants and game players. One major conference theme was “joining the online conversation” […]