Publishers Clearing House Logo Gets A New Look

 

The Publishers Clearing House logo has been updated in recognition of the company’s evolution from a traditional direct marketer to a multi-channel marketer offering a growing variety of winning opportunities, games and value-based offers online in addition to its classic by-mail sweepstakes promotions.

The original Publishers Clearing House logo that traveled to tens of millions of mailboxes on the front of big sweepstakes envelopes for nearly 30 years was first introduced in 1982.  Its unique “House-elope” design was developed to incorporate the “house” in the company name along with the symbol of an envelope, the primary mode of communication for the by-mail sweepstakes giant.  Today, as a multi-channel marketer and provider of play and win content, Publishers Clearing House communicates increasingly more often via email, online interaction and social media.  So, the PCH logo has been given a “facelift” to contemporize its look.

The updated version strikes a balance between refreshment and familiarity.  Its outer corners have been rounded to reflect the more “relaxed” style of online and social media correspondence; but, the basic shape is still easily recognizable.  The abbreviation “PCH” has been given prominent positioning because this is how the company’s name is expressed online.  A modern, sans-serif font has been added along with bright color in recognition of today’s colorful world with color photocopying and colorful digital experiences.  On the new business cards and letterhead, there’s a playful, tilted watermark of the logo in keeping with PCH’s increased focus on the development of online play and win opportunities, full of motion and animation.

The new Publishers Clearing House logo is being rolled out in all company communications across all channels, so watch for the new, contemporized look to appear.

As we celebrate our growth and evolution with these design changes, remember our dedication to delighting, inspiring and entertaining our customers, fans and followers is still a cornerstone of our business!

Please let us know if you like the new look of the PCH logo!

Sincerely,

Deborah Holland

Executive Vice President

PCH Publishers Clearing House


43 thoughts on “Publishers Clearing House Logo Gets A New Look”

  1. Taharnana says:

    Derek, although that might work, I’m not inetserted to try that because as far as I’m concerned, sites should work with browsers without having to fake user agent strings. If they don’t, that’s a bug for the site administrator to fix, not the end user.gjph, looks like the bug has been opened in April. Personally I find it highly surprising that Microsoft haven’t worked out a solution in the last couple of months for this highly visible bug resulting in widespread poor user experience. It’s not as if the Firefox 3.0 betas have not been available for testing.

  2. j says:

    Dear Publishers Clearing House, 10 January 2014

    I did apply for your drawing 9-times, I send 9-different envelopes, with 9-different Arvest Bank Certified Checks, and ordered between $45-60 dollars’ worth of stuff in each envelope.
    I spent approximately $600 dollars, all at one time…ordering your merchandize and entering into your drawing….I think it was for the $7,000 per week for life.
    You may ask, what makes me think that I had any chance of winning this drawing… well based on my religious beliefs, I felt that I had a good chance to win this drawing since I already donate $1,000 a week at whatever church I attend that week, and I do numerous other giving…and this win would have enabled me to continue doing this type of giving for the rest of my life….scripture does say that God gives seed to the sower.
    AND YOU TOOK ME OUT OF THE DRAWING…CLAIMING THAT I DID NOT PAY FOR THE ITEMS THAT I ORDERED…when actually, I had paid for each order IN FULL!!! To include extra for whatever charges that I thought you may come up with.
    When I got the letter I contacted you, and was told that people normally don’t pay for the items up front, they wait for a bill. I told your staff that I didn’t know that, that “I thought paying later was an option…not a requirement”. Your staff basically told me that it was too bad and your organization was too big to deal with what had happened to me. So I was left out of the drawing…for a bogus reasons.
    With all due respect this should be considered as fraud and illegal…it should require an investigation and compensation because what you did to me was very unfair….and you DID profited by it….at my expense.
    I still have all of the items that I ordered, still in the boxes, most unopened… (3 to 4 items per order times 9)…as my true motive was to enter the drawing…I guess I could return the items for a refund, but I don’t know what to expect with doing that…it may end up costing me more money as this attempt to enter your drawing has cost me approximately $600 already.
    Please do the right thing and research for the 9-ARVEST Certified Checks…and at least stop sending me statements saying that I owe you money…because I do not owe you any money. Because of your error, of removing my name, I have already missed out the chance to win the $7,000 a week drawing (unless you changed the date of the drawing), it was the one that was sometime in November 2013, that I was trying for.
    When I got your letter removing me, I contacted you by phone, but it did no good, then I got this email…trying to get me to enter yet another drawing…so I decided to try replying back…maybe you can do something about what happened to me. I have not checked comments on-line yet.

    Buyers Remorsefully,
    Ms. J. Dowd

  3. Magdi Mustafa says:

    wooow LOVE THE NEW LOGO’S (PCH) PUBLISHERS CLEARING HOUSE IT REALLY LOOK VERY NICE AND MUCH BETTER THAN THE OLD ONE BLACK AND WHITE AND THE NEW .COLOUR REALLY VERY NICE
    AND CAMPAGNE THAT ITS GOOD IDEA WITH EXCITEMENT “OUT WITH THE OLD ONE

  4. HELLO
    i dont do photos for everyone to see but when you show up i’ll let you take my photo with the prize patrol team for sure sorry for large print here and there i have a visual that causes me to use large print. thanks i could open my girls home , have medical taken care and help my children with a good wedding . heres to ya prize patrol please deliver that million check to me .
    eilltherbangormaine

  5. hELLO
    i LIKE THE NEW LOOK AND SAW NOTHING WRONG WITH THE OLD LOOK SO I GUESS I AM LIKING ETHER LOOK.
    WELL PRIZE PATROL, YA,I WILL BE SEEING YOU IN AUG FOR THAT BIG CHECK MILLIONS . I HAVE ALWAYS WANTED TO WIN AND MEET YOUR TEAM FOR YEARS. DRIVE CAREFULLY AND BE SEEING YOU ALL SOON. THEN ALL OF OUR TROUBLES WILL BE OVER. GOD BLESS YAS
    EILLTHER BANGOR MAINE

  6. ln11 Lisa eNters says:

    Same here Michelle, good luck to you!! hear there’s a drawing or two coming up? yay.

  7. ln11 Lisa eNters says:

    Hello Deborah & pls bring Conan w u?lol

    How about Leah R. as well? jk. my spouse & I love her!

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