Publishers Clearing House Logo Gets A New Look

 

The Publishers Clearing House logo has been updated in recognition of the company’s evolution from a traditional direct marketer to a multi-channel marketer offering a growing variety of winning opportunities, games and value-based offers online in addition to its classic by-mail sweepstakes promotions.

The original Publishers Clearing House logo that traveled to tens of millions of mailboxes on the front of big sweepstakes envelopes for nearly 30 years was first introduced in 1982.  Its unique “House-elope” design was developed to incorporate the “house” in the company name along with the symbol of an envelope, the primary mode of communication for the by-mail sweepstakes giant.  Today, as a multi-channel marketer and provider of play and win content, Publishers Clearing House communicates increasingly more often via email, online interaction and social media.  So, the PCH logo has been given a “facelift” to contemporize its look.

The updated version strikes a balance between refreshment and familiarity.  Its outer corners have been rounded to reflect the more “relaxed” style of online and social media correspondence; but, the basic shape is still easily recognizable.  The abbreviation “PCH” has been given prominent positioning because this is how the company’s name is expressed online.  A modern, sans-serif font has been added along with bright color in recognition of today’s colorful world with color photocopying and colorful digital experiences.  On the new business cards and letterhead, there’s a playful, tilted watermark of the logo in keeping with PCH’s increased focus on the development of online play and win opportunities, full of motion and animation.

The new Publishers Clearing House logo is being rolled out in all company communications across all channels, so watch for the new, contemporized look to appear.

As we celebrate our growth and evolution with these design changes, remember our dedication to delighting, inspiring and entertaining our customers, fans and followers is still a cornerstone of our business!

Please let us know if you like the new look of the PCH logo!

Sincerely,

Deborah Holland

Executive Vice President

PCH Publishers Clearing House


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Showing 41 Comments
Monique Lomas said...

I think it looks Great…!!! Very Nice..! The genocide PCH Has after all the years..!! And to Start As well in the beginning Thank You! And Thank You God for such Nice People.

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Monique Lomas said...

I Believe I will see you soon Prize Patrol …!!!

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James McDonald said...

It’s not too drastic a change and Publishers Clearing House is still recognizable. The orange color (my favorite color) will make PCH stand out better.

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Michaela Gillan said...

I love the new face lift for the Publishers Clearing House logo! It seems very fresh and up to date, they did a good job!

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Bonham said...

The logo is a bit more cheerful looking after adding color to it than the old, and yet still very recognizable as the PCH logo. Overall not much of a change in the basic design. I like it :)

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Charlene Wilcox said...

They definately Rock Publishers Clearing House.Just like You!

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gail block said...

OK u just made the logo bigger and change the way u put the name on there and the color. I thought it be something alittle more different then that well what ever works for u guys go for it.

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Curtis Martin said...

It’s amazing how small changes can make such a big impact. I love it. The only thing missing is me popping out of the envelop with a big smile holding a big check. LOL!

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Tawnya Hosley said...

looks awesome!! def updated and “with the time”! love it!!

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Davey Purdy said...

yes i like it change is good

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Robert Kiss said...

I think the new look is great. Keep up the good job you all are doing at P.C.H. I am happy to see the changes that you have done with this company and helping people with great sweeps. And all the other things you offer at your site. May God bless you and all that work at PCH. Great job. And more to come as your company even grows Larger and better.

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kevin proulx said...

i love the new look deborah and danielle

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Diana Hanlon said...

It’s not bad maybe you sould put prize patrol on it or maybe baloons or roses need somthing to brighten it up It’s good to have some chance I alway’s like to give people some idea’s hope you like my idea’s

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raimy losada said...

i like very much the logo has diferent color is cool but I would like to see it in person when the prize patrol brought me the check in person.

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MICHAEL R said...

LOVE the NEW LOGO’S (PCH)THE YEARs GONE FROM BLACK AND WHITE INTO A CELEBRATING YEAR FOR NEW CHANGES. COLOUR FULL HELIUM BALOONS WITH DAZZLING RED ROSES AND SPARKLING CAMPAGNE THAT BUBBLES WITH EXCITEMENT “OUT WITH THE OLD AND IN WITH THE NEW” THE “HOUSE-ELOPE” HAS ALWAY BEEN A TREASURE TO PUBLISHERS CLEARING HOUSE A THE MANY SMILING FANS & FAMILY’S ACROSS AMERICA WHO SO THANK YOU! PUBLISHERS CLEARING HOUSE, FOR SHARING THIS AND SO WE WILL LIKE TO WISH YOU CONGRATULATION ON YOUR NEW EXCITING (House-elope) LOGO IN THE FUTURE WHAT EVER LUCKY DOORSTEP THIS ENVOLOPE COMES TO IT WILL WELCOMES A WARM PRIZEPATROL SURPRIZE.

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Margaret Wood said...

Yes I like the new look. The bold red color grabs your attention more, moving ahead into the 21st century.

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Nancy Sexton said...

Thanks for all that PCH does!

We’re keeping our hopes high, because we sure could use alot of updating of our house, and just about everything for that matter!

God bless everyone!!

NKS

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Maureen Sousa said...

Great NEW contemporary look & color, although I am a traditionalist at heart.. it is a look that reflects today’s generation & their style..

Good Luck with your NEW LOGO..

Maureen

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Deborah Holland said...

Thanks so much for your feedback! Glad you like it and we’re interested in some of the ideas — perhaps for the next version! Stay tuned!
Deborah @ PCH

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RICKY TILLMAN said...

SUGGESTION HOW ABOUT YOU MRS,OR MISS DEBORAH HOLLAND SHO UP AT SOME OF THESE HOMES SOMETIMES,IT WOULD BE A BEAUTIFUL SITE

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R.Sue said...

I have been paying now for many,many year’s now..I’m losing the Hope to ever win any thing from Publisher Clearing House..All I have gotten all these year’s are broken promise,saying your going to win..I have never won any thing in my life..Just add more Debt,by ordering stuff from you all these many ,many year’s..No,Creit point’s or any thing..I could have used the money to get myself out of Debt and made a better life for myself and family..But no I believed in maybe some day I would have won that Big Check..Insted all I got was Magazine’s,book’s and ect. I did not need..And Broked Dream’s..

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    PCH Customer Service said...

    Hi R.Sue,

    Please keep in mind that our mailings are opportunities for a chance to win, and provide clear information that the recipient has not yet won any prize, must enter by the deadline, and must be chosen to win. In order to win an entry must be selected by random drawing or match the winning number selected. Please remember that while we receive entries from all across the land only one individual can actually win each giveaway.

    And remember, a purchase is never necessary to enter or win the Publishers Clearing House Sweepstakes! While our sweepstakes are designed to create interest in our magazine and merchandise offers, it clearly states in all of our mailings that there is no purchase necessary to enter or win any of our sweepstakes. In fact, you may be interested to know that the majority of our major prize winners have not ordered with their winning entry!

    Please be assured, if you are one of our lucky winners you will definitely be notified. If you are picked as a winner of a prize of $10,000 or more, you will be notified in person by the Prize Patrol. Prizes of under $10,000 are notified by certified mail or by courier. These awards are done as soon as all winning entries and prizes are matched.

    Best of luck in the sweepstakes!
    Jodi @ PCH

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Diana said...

Warning! I was sent this email which I’m assuming is a scam and would like to warn others that this is happening.

Thank You,

Diana

-Year 2011 P C H Lottery Winner

Attention: PCH Lottery Winner,

I hereby use this medium to acknowledge the receipt of your claims requirement regarding your winning notification that was mail to you,informing you of the prize you have won from the PCH LOTTO,After the verification process was conducted I wish to inform you that the lotto department and promotions department has just approved your payment of the sun of TEN MILLION USD ($10,000,000.00 USD) the check have been handover to a security company in the UK England for dispatch to you.

The security company will be responsible for the remittance of the entire winnings, and your Lottery Winnings documents which is of high importance to you, so I expect you to show great appreciation to (Publishers Clearing House) PCH LOTTO as a great firm have been in existence for years and has single handedly made this promotion possible in other to promote (Publishers Clearing House) in every corner of the world through the means of the internet as a global source of reaching people worldwide.

In case you still have doubts arising from the angle of how you got selected, note that the selection process was carried out through an electronic email ballot system our aim was to select winners through the internet which will be a much more easier way to select winners all around the universe due to the fact that only you alone have access to your email so have no fear ,for you have emerged a winner as far as you are the original proprietor to the email account which you have received the winning notification letter as distributed by Michelle I Centeno the lottery manger of this great promotion .

Furtherance,to begin the final step of the claims process,you are advised to contact the security firm whose details are furnished below and they shall be responsible for onward delivery of your winnings to you and you shall be expected to pay some little fees along the line by the security firm for the delivery of your cheque and documents this fees will not be more than normal shipping charges which we feel will not be a problem to you.

Before your winnings was released to security company,A hard cover insurance policy was placed on your winnings by the (publishers Clearing House) PCH Lotto company to avoid any harm or illegal channeling due to this, deduction of any amount of money from your funds cannot be done from your Won prize. The instructions given in line with the rules and regulation in the US,England gaming board once you get your winning check,you are expected to deposit it in your personal bank account and there is a certain assurance that the entire TEN MILLION USD you have won will be accredited into your account in not less than three to four banking days please note. below is the courier contact information’s
CONTACT INFORMATION.Name: Cheetah Couriers Limited
Dispatch Officer:Mr.Anthony Bright
Address: 6 Maxted Road, Hemel Hempstead, Herts, HP2 7DX
United Kingdom
E-mail: cheetahcourierslimited@hotmail.co.uk
Phone: +44-702-406-8921
:+44-704-571-8622
Write to them via email address :(cheetahcourierslimited@hotmail.co.uk) upon receipt of this mail without wasting time. You are to furnish them with your
Full Name:
Telephone number:
Postal Address:
Country:
Sex:
Age:
Occupation:

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    PCH Customer Service said...

    Hi Diana,

    The e-mail you received is definitely a scam! Please forward it to our fraud reporting mailbox at abuse@pch.com. You may wish to visit the Consumer Affairs section on our website at info.pch.com, where there is more valuable information on how to protect oneself and avoid falling victim to sweepstakes scams.

    Stay safe!
    Jodi @ PCH

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Vickie Plasterer said...

NICE New PCH LOGO.
The OLD logo looks more ‘Accounting Office’

The new one looks fun and upbeat, and says PCH which is how many of us have come to identify Publishers Clearing House on-line and in our correspondence on Facebook, Twitter and of course this BLOG.

GOOD JOB

Vickie P
Markle, IN

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DeLayne Perry said...

Deborah,
Since you asked, I really like the way the envelope is off to the side and ‘PCH’ sits below ‘full’ words to the side look good! However, it is just a personal thing about the orange … don’t care for that color: dark red, forest green, teal or even maroon!orange..? reminds me of pumpkins… Nothing additional: just keep it clean and to the point. Just Me…

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Curtis Martin said...

Amazing! Another win from ShopandWin. This must be my year. Thank You Thank You Thank You.

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Lisa eNters said...

Hi Deborah, how are u today?
thanks,of course I like PCH’s updated logo!

I agree w/u Ricky! :D

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Emma Gibson said...

i emma gibson really lyke the log i hope to see that same logo on the prize patrol van one day also until then i’m countinue to enter the sweepstakes everyday and pray the prize patrol comes to JOiner Ark

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    PCH Customer Service said...

    Hi Emma,

    We wish you the best of luck in our sweepstakes! :) Also, for your safety, please do not post your home address on this page (it is a public page, so anyone can see what you post).

    Thanks, and have a great day!
    Rebecca @ PCH

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Michelle Eaton said...

I wish I was a winner it would help a lo

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Marilyn Hadey said...

Yes Deborah Holland, It would be A GREAT PLEASURE TO MEET YOU WITH THE PRIZE PATROLERS, YOU ARE SUCH A FANTASTIC PERSON. WHY DON’T YOU JOIN THE PRIZE PATROL? It would just be a Great Experience for YOU & for us Winners. I hope that You have A GREAT 4TH of JULY

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Lisa eNters said...

Hello Deborah & pls bring Conan w u?lol

How about Leah R. as well? jk. my spouse & I love her!

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Lisa eNters said...

Same here Michelle, good luck to you!! hear there’s a drawing or two coming up? yay.

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Eilleen Kennedy said...

hELLO
i LIKE THE NEW LOOK AND SAW NOTHING WRONG WITH THE OLD LOOK SO I GUESS I AM LIKING ETHER LOOK.
WELL PRIZE PATROL, YA,I WILL BE SEEING YOU IN AUG FOR THAT BIG CHECK MILLIONS . I HAVE ALWAYS WANTED TO WIN AND MEET YOUR TEAM FOR YEARS. DRIVE CAREFULLY AND BE SEEING YOU ALL SOON. THEN ALL OF OUR TROUBLES WILL BE OVER. GOD BLESS YAS
EILLTHER BANGOR MAINE

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Eilleen Kennedy said...

HELLO
i dont do photos for everyone to see but when you show up i’ll let you take my photo with the prize patrol team for sure sorry for large print here and there i have a visual that causes me to use large print. thanks i could open my girls home , have medical taken care and help my children with a good wedding . heres to ya prize patrol please deliver that million check to me .
eilltherbangormaine

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Magdi Mustafa said...

wooow LOVE THE NEW LOGO’S (PCH) PUBLISHERS CLEARING HOUSE IT REALLY LOOK VERY NICE AND MUCH BETTER THAN THE OLD ONE BLACK AND WHITE AND THE NEW .COLOUR REALLY VERY NICE
AND CAMPAGNE THAT ITS GOOD IDEA WITH EXCITEMENT “OUT WITH THE OLD ONE

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